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the uncola commercial

thanks again to the Future London Academy. The UnCola. (One can almost see the director telling the actor to shrug more.). Really makes you want to grab a can of 7UP for yourself, doesn’t it? The “Nothing Does it Like 7UP” campaign continued to tout the supposed health benefits of the beverage. Pat Dypold’s 1971 billboard was called “Matisse” for obvious reasons Perhaps the most famous spot is the one where Jones strolls down a street wearing a green shirt with “make 7” written on one side and “up yours” on the other. So, while I was looking at some commercials of 7 Up on youtube I started noticing the "un-cola" being mentioned in mostly the 1970's commercials...I've never heard about "un-cola" before . (He appeared at roughly the same time brand icons known for wearing shades—including Chester Cheetah, the California Raisins, the Energizer Bunny, and Pepsi’s human mascot, Ray Charles—were hard to avoid in sponsorships.) Geoffrey Holder died on Sunday from pneumonia at the age of 84. Holder was a prolific painter (patrons of his art included Lena Horne and William F. Buckley, Jr.), ardent art collector, book author, and music composer. But I digress. Pat Dypold’s 1969 “# Un in the Sun” billboard Despite this uncertain, somewhat fickle branding, the idea that 7UP is the Uncola never faded away. 7-Up - The Uncola spot. via {feuilleton}, The UnCola: 7Up and the most psychedelic, LSD-friendly ad campaign of all time, a definitive account of the UnCola campaign, The Montauk Project: The idiotic conspiracy theory that inspired ‘Stranger Things’, ‘Beth, I hear you calling’: The totally made-up, not true story behind the biggest hit KISS ever had, Wowie Zowie: The early beatnik-style artwork of Frank Zappa, The Drive to 1981: Robert Fripp’s art-rock classic ‘Exposure’, ‘The Brave’: The cinematic atrocity that could have tanked Johnny Depp’s career. He starred in several advergames in the 1990s, as well as his own 7 Up adverts on television. The ad campaign continued for some time after with the comedian Geoffrey—but like all things in advertising—it, too, faded away. | Support us on Patreon | Share your ideas! That 7 Up Uncola Guy 'Memba Him?! Milton Glaser’s 1971 “Like No Cola Can” billboard Be sure to check out the front page of the website, too—it's full of cool stuff. Part of the hilarious “Make 7UP Yours” campaign, the year 2000 spot features Orlando Jones seated at a desk and surrounded by mail. It was Dypold who was responsible for perhaps the most intriguing billboard in the UnCola series, a 1969 billboard with the title “Turn Un,” a direct reference to the well-known pro-LSD slogan that had been coined by Timothy Leary in 1966. Today, Cool Spot is probably best remembered for his many video game appearances and his shades. A rejuvenation/reinvention was just what the doctor ordered and a new identity for the company was born. : If you email me asking about doing a guest post or posting a backlink, you forfeit ownership of your site to me. Fido Dido—who sort of reminds me of Doug from the Nickelodeon cartoon of the same name—was also the star of a few advergames, filling the same role the Cool Spot played in the US. These beautiful glasses are in excellent used condition from a smoke free home. Ad from the back of a WDGY-AM Minneapolis "30 Star Survey" from 1968. Slogan: The Uncola. Though it’s a popular notion and the subject of some debate, it’s probably better not to drink soda when you’re nauseous. 7UP The Uncola on WDGY, 1968. Per the advertising and marketing database at, the campaign was also quite successful: The “Make 7 UP Yours” campaign was designed to dispel perceptions of 7 UP as being boring, old and bland, without abandoning its core equity of innocence. Although this seems to be the most plausible reason, it may not be true. Comments. The soft drink we now know as 7UP was invented and made its way onto the soft drink market in 1929—just a few weeks before the start of The Great Depression.   Pat Dypold’s 1972 “Un for All, All for Un” billboard adapts R. Crumb’s “Keep on Truckin’” image The “Uncola” campaign aligned perfectly with the target market and proved incredibly successful; in one year sales of 7-Up went up 56 percent! Like what you're reading? All of them are gorgeous examples of brazenly psychedelic advertising, and Treat has done a huge amount of work researching the images and the artists responsible for them. He reprised his role as the 7 Up Spokesman in the 2011 season finale of The Celebrity Apprentice, where he appeared as himself in a commercial for "7 Up Retro" for Marlee Matlin's team. Grigg had originally been in the orange soda business, but due to the success of Orange Crush, he needed to come up with something that would effectively compete and be more successful in the market. Copyright © 2015-2020 Tedium: The Dull Side of the Internet. 0:31. June 19. Originally one of the seven ingredients contained in the soda, lithium citrate was included by the drink’s inventor for its purported health benefits and supposed positive effects on mood. Holder was an established veteran actor, dancer, and choreographer by the time he began voicing 7UP ads. Pat Dypold’s 1969 “Butterfly & Bottle” billboard From United States Customs services and international tracking provided. As Treat put it, “The phrase “Un-American” often came up in association with the counterculture’s antiwar protests so the suffix “Un” struck a chord with the youth.”  To us in 2016, the negative aspects of being labeled un-American seem so clear as to make such a move seem perverse, but the ad campaign did rescue 7Up from oblivion. John Alcorn’s “Uncanny in Cans” billboard seems to reference “the girl with kaleidoscope eyes” from the Beatles’ “Lucy in the Sky with Diamonds” Disclosure: From time to time, we may use affiliate links in our content—but only when it makes sense. 5. Hey all, Ernie here with a piece from David Buck, who is spending tonight taking a tour through one of the more iconic brands on the soda aisle.   The campaign positions 7 UP as a “license for a little fun” making the brand more relevant and differentiated to its 12-24 year-old target. More television spots followed and the campaign saw a heavy emphasis on radio in order to communicate its message more effectively to its target audience. Kim Whitesides’ 1969 “Un & Un Is Too” billboard uses Lennon/McCartney stand-ins with psychedelic imagery emanating from their “bottle-guitars” Pat Dypold’s 1969 “Lady Liberty” was the object of protests objecting to the implied endorsement of the Statue of Liberty for a commercial product And don't forget those beloved Geoffrey Holder ads that ran well into the '80s. Only 30 participants, all senior professionals from around the world.     Here are more great images from the campaign, as well as a TV commercial: Share it with a pal! 7-Up - The Uncola (1990) Snacks/Food Commercial. They’re funny and sort of tame by today’s standards, but certainly didn’t exist without a measure of controversy. In the late 1960s, 7UP began referring to themselves as the Uncola in attempt to compete with Coca-Cola. John Alcorn-designed 7-Up imaging on a refreshment wagon shown in a 1973 snapshot taken at an event in Eau Claire, WI. The new nickname for the drink was to be “The Uncola” and if you’re older than about 50, you’ll have no trouble remembering that name and possibly a memorable series of TV spots starring Geoffrey Holder. PR requests unrelated to this project will be ignored. 7Up had just launched the classic Uncola campaign, and this picture is from one of the TV spots of the time. By 1988, he became the face of 7UP in the UK, starring in a few of their ads. Budweiser Lizards- The Frogs Revenge. P.S. We … Cool Spot (or simply Spot ) was a mascot for 7 Up in the United States. 7UP continued to revamp and evolve in its advertising, but met with mixed results. 1947 advertisement for 7Up His new soft drink competed with over 600 other lemon-lime flavored sodas at the time, but sold pretty well … perhaps due to the lithium contained in the soft drink in addition to 7UP’s lemon and lime flavoring. Here’s a brief medley of TV commercials from the pre-Geoffrey Holder heyday of the UnCola campaign: Bob Treat’s Flickr set on the UnCola advertisements is amazing; check them out as well as Lisa Hix’s excellent Collectors Weekly writeup for more information. — The Fido Dido philosophy, according to his creator, Sue Rose. One connection that Treat made that would never have occurred to me is that the much-touted “Un” in “UnCola” was a direct reference to the concept of “un-American” that had stuck to the hippie generation in the hyper-charged political atmosphere of the late 1960s. Eventually, Orlando Jones moved on from the ad campaign around 2001, to focus on his budding film career. — Geoffrey Holder, the pitchman for 7UP during 70s and 80s, in a 1983 ad focusing on 7UP’s lack of caffeine as a selling point. Explore the latest service design frameworks, research tools, corporate accelerators and data ethics. Per The UNCOLA campaign changed everything and the ads seemed to say: ‘This is a drink that is definitely not Cola and we are different and we are proud of the difference’.   New Listing Vintage 7up Advertising Promo The Uncola Glass opposite of Coca-Cola Glass Mint. I may not drink soda anymore, but when I look back on these old ad campaigns, I can say one thing with great certainty—I am, in fact, feeling 7UP. Each one ended with the phrase “Feeling lucky seven, feeling seventh heaven, feeling 7UP,” positioning the beverage as not only a family-friendly drink, but something that simply makes its drinkers happy. Now, that’s effective advertising. The UNCOLA campaign changed everything and the ads seemed to say: ‘This is a drink that is definitely not Cola and we are different and we are proud of the difference’. Never content to pick a tagline and stick with it, 7UP’s also used tagline like “You like it, it like you” and much later, the happy-go-lucky—not to mention very 70’s inspired—“Feeling 7UP” ads that featured athletic stars like Magic Johnson, Sugar Ray Leonard, and others in the early to mid-80s. By 1967, the soda was losing steam and the brand needed a new angle. The “no caffeine” angle harkens back to the drink’s roots as a beverage with health benefits and ties nicely into 7UP’s overall brand identity. Pat Dypold’s 1971 “Visit Un City” billboard playfully incorporates a postage stamp He wanted to stand out in the soft drink market and create something that would be uniquely his own while simultaneously grabbing the consumer’s love and attention. And thanks again to the Future London Academy for sponsoring this issue. Then, there was the fantastic 7UP Pac-Man ad which must be seen to be believed. Promise. Nancy Martell’s 1970 “Hear No Cola, See No Cola, Drink UnCola” poster 7-Up - The Uncola spot. Starting them early.   Bob also illustrated “The Youth Fare” in a similar “cartoony” style depicting a green bottle of 7Up as a bi-plane. Classic advertisements.   ⤵️, Learn Innovation from McKinsey, Ogilvy, Deliveroo and Futurice. Uncola is listed in the World's largest and most authoritative dictionary database of abbreviations and acronyms. The UnCola adaptation of the popular phrase at the time "Turn On" did NOT refer to flipping light switches on during that era. Fido Dido advertised 7 Up outside the US at the time. Treat only has half of the billboard in his possession, but was able to extrapolate the rest from an image from one of 7Up’s poster offers—an image that is probably just an inch or two wide. They became so popular they even spawned a video game! Without further ado, Make 7 Up Yours.   On the heels of that success, 7UP revisited the Uncola ads and rehired Geoffrey Holder to lend them his magnificent voice, further cementing the idea of 7UP as a preferable over Pepsi or Coke. 7UP pursued the psychedelic imagery of the Uncola campaign primarily through billboards, but also were done up as posters for college dorms and what 7Up called “Fallpaper” (somewhat like wrapping paper) that could be used for any number of purposes. In today’s Tedium, we’re going behind the fizz with a refreshing look into the marketing history of everyone’s favorite un-cola, 7UP. The campaign successfully contemporized and energized 7 UP’s image and brand personality, while building brand awareness by 71 percent, ad awareness by 57 percent and past 6-month usage among its core target by 18.4 percent. This identity separated the brand from its peers and firmly established 7UP as a great alternative to its more “corporate” competition from the cola drinks that saturated the soft drink market at the time. It even makes a great lip balm, if you’re into that sort of thing. Listen to the most recent broadcast of this show Play November 24th Show. Although it had established itself as a popular mixer since the end of prohibition, 7UP wasn’t really hip. As times change—and advertising changes right along with it—the brand has been forced to evolve in the way it markets its product. Look it up if you need further explanation. 7up has existed as a drink since 1929, but it wasn’t until 1936 that it was given the name 7Up. Bob was one of the driving forces behind “The UnCola” ad campaign from the beginning in 1968 until the end in the middle 1970’s. Within a few months the ads sent 7UP sales rocketing. With a voice similar to that of James Earl Jones, Holder cooly and calmly explains what separates the Uncola from the competition in a warm, calm tone. 0. The UNCOLA TV commercials aired here included two versions, one of which became a global hit, and made a star out of its presenter. Hosted By: Erik Mattox Genres: 20th and 21st Century Classical, Electronic, Funk, Indie, Local Artist, New Wave, Pop, Power Pop, R&B, Rock This show's other pages: Twitter Website. Notable spots are where he warns us about imitators like those other clear sodas in the “Un-Cola, Ahhhhh!” spot: Or when he gives viewers/listeners an in-depth overview of the difference between cola nuts and uncola nuts (which are just lemons and limes) in “7UP, the Uncola”: The Uncola campaign continued for some time, but was replaced in 1982 by the successful “no caffeine” ads that were popular at the time. Geoffrey Holder – the actor, dancer and director whose "Uncola" spot for 7UP proved one of the best ads of the 20th century died on Sunday of complications from pneumonia. 5/4/2010 2:05 PM PT Before he played Punjab in " Annie ," Geoffrey Holder became famous for starring in 7 Up commercials in the '70s and early '80s. “I should have specified,” Jones laments prior to seeing the last picture and exclaiming, “Mom?” as the ad ends. Sep 9, 2020 - Explore Race Angel Photography©'s board "7-Up the UnCola" on Pinterest. Proudly built on Craft CMS using the Bulma framework. The Uncola campaign continued for some time, but was replaced in 1982 by the successful “no caffeine” ads that were popular at the time. Join a 5-day immersive design thinking safari in London. Originally sketched on a napkin by Rose in 1985, the wily character quickly became the face of a number of T-shirts and took off in popularity. Early advertising for the soda was straightforward, with a simple slogan: “Seven natural flavors blended into a savory, flavory drink with a real wallop.” Over its first few years, the beverage was also marketed as a potential hangover cure (though it apparently has nothing on Sprite in that regard). He excitedly tells people how he is coming up with new slogans for the brand and proceeds to seemingly “insult” others with the phrase “Make 7 … Up Yours!” It’s catching on already …. We had a couple upside down Uncola fountain glasses as kids.   Pat Dypold’s 1971 “The Light Shining Over the Dark” billboard Find this one an interesting read? In a delightful parody of various brand sweepstakes, he tells viewers he’s judging a contest showing off the best 7UP cans. Time left 6d 14h left. Have we mentioned that this edgily marketed soda once contained lithium? Log in to comment on this commercial. Different styles and concepts abounded in their artwork, but the campaign evolved to greater heights with their audio/video component. Dallas resident Bob Treat has become the world’s foremost collector of the massive 7Up billboards—he has managed to get his hands on 25 of the 53 known UnCola billboards known to exist. Last year, we reaffirmed that there is, in fact, no wrong way to eat a Reese’s. Comments. Part of that is through the use of social media to reach a younger audience and the marketing of 7UP as some kind of “feel good” product. After some research determined the substance to be potentially dangerous, it was removed—but for some reason, the idea that lemon lime soda or flat soda can help ease an upset stomach or nausea persists to this day. C $0.98. The Uncola campaign was perhaps advertising’s most adventurous foray into truly psychedelic imagery, even to the point of appearing to endorse LSD use as an activity fit for 7Up-consuming adults. Be sure to give them a look. Created by Charles Leiper Grigg, the drink was called Bib-label Lithiated Lemon-lime Soda before Grigg eventually changed the name to 7UP. TV commercials at the time featured actor Geoffrey Holder talking about "Uncola nuts" (lemons and limes) versus cola nuts, so calling this "The Uncola Hut" was fitting. The new Uncola campaign, which features ''The Un`s the One'' line, will be aired Wednesday night initially with commercials on MTV in selected markets. According to actor/pop culture writer Eddie Deezan, this was probably because the drink had seven ingredients—carbonated water, sugar citric acid, lithium citrate, sodium citrate, and essences of lemon and lime oils—and the bubbles flowed upward. And sign up for our newsletter—it'll make your inbox a little better every Tuesday and Thursday. Pat Dypold’s 1971 “Uncover Summer” billboard poster Upon arriving he joined Katherine Dunham's dance school where he taught folkloric forms for two years. I'm hoping that means it's the opposite of "coca-cola"...What is an uncola ? Now owned by the Dr. Pepper Snapple Group, 7UP has gone through numerous flavor iterations, and of course a few newer ad campaigns; but nothing will catch the nostalgia and memory of some of the great past campaigns of the company. On the heels of that success, 7UP revisited the Uncola ads and rehired Geoffrey Holder to lend them his magnificent voice, further cementing the idea of 7UP as a preferable over Pepsi or Coke. Though many other, largely forgettable ads came and went through the 1990s, 7UP struck gold with the “Make 7 Up Yours” campaign in 1999. A note regarding emails: Tedium-related queries only please. THE MEDIA BUSINESS: ADVERTISING -- The Unmaking of the 'Uncola'; After Years of Decline, New Owner Plots Revival at 7-Up. The Uncola campaign had so effectively linked to the youth of the 1960s that by the 1990s, it was considered ”what old people drink,” in the words of one financial analyst, “and that’s not what you want in a soft drink.” In 1998, the company finally dropped the Uncola slogan and reinvented its … | Privacy Policy | Advertise With Us | RSS feed. Why not use 7UP to liven up your barbecue or to bake a cake? Little did the counterculture know, 7UP was actually a whole lot stronger a couple decades earlier. See more ideas about 7up, Vintage advertisements, Vintage ads. Geoffrey Holder. As a result, the campaign seemed to be going strong. Even with attempts to distance themselves from the branding, Uncola is still synonymous with the brand. JMagajes Posted 7 years 6 months ago Amazing commercial.   Metal pedestrian crossing markers saying "Drink 7up Safety First" were installed in many U.S. cities in the 1930s. I bet you won’t be able to get it out of your head for at least a week. (via History By Zim). After seeing him perform in St. Thomas, Virgin Islands the choreographer Agnes de Mille invited Holder to work with her in New York. Lottech96 Posted 14 years 9 months ago Yeah the posts are cool and was kinda funny to see them change the cola like motor Oil. This spot seen here touting “Fallpaper” is a pitch-perfect example of the shaggy new vibe of the hippies making its way into TV commercials. WDGY at the time was one of the top-40 rock stations in the Twin Cities. As already mentioned, Peter Max didn’t make the cut, but legendary illustrators Milton Glaser, Seymour Chwast, Skip Williamson, and Simms Taback, but the artist with the biggest imprint on the UnCola campaign was most likely a woman named Pat Dypold, whose work was consistently chosen by the client to become billboards. Talks, workshops, office visits, fireside chats and networking. Artwork was always an important aspect of the campaign and 7UP even used graffitti aesthetics and modern art styles in their print advertisements during the Uncola campaign. He is an anthropomorphic version of the red dot in the 7 Up logo. He starred in several television commercials and a few video games, but ultimately faded into advertising history as the company moved in an altogether different advertising direction. The year lithium citrate was removed from 7UP’s recipe. :(Thank you . ... A fresh set of television commercials… Pre-Owned. The edition of the Super Bowl where the infamous “show us your cans” spot aired. Fido Dido was recently revived as part of the UK’s “Feels good to be free” campaign. (Max did submit images to J. Walter Thompson, but his designs were not used.). The original phrase at the time was "Turn On, Tune In, Drop Out" by psychedelic LSD guru Timothy Leary.   Pat Dypold’s “Turn Un” image billboard—the b/w portions are Bob Treat’s recreation based on a much smaller image   The Uncola campaign stretched from 1969 to 1975, and it used a wide variety of hyper-colorful, psychedelic posters that reminded many people of Peter Max, even though the images used in the campaign were not done by him. Uncola - What does Uncola stand for? ), What is Tedium? The only thing missing from this tasty-looking cocktail is lithium. There are actually quite a few other possible reasons it’s called “7UP” including the phrase “seven up” consisting of seven letters and the original bottle having a volume of seven ounces. Why not keep the tradition alive? Nancy Martell’s 1970 “Hear No Cola, See No Cola, Drink UnCola” poster Pat Dypold’s 1969 “Lady Liberty” was the object of protests objecting to the implied endorsement of the Statue of Liberty for a commercial product Milton Glaser’s 1971 “Don’t Be Left Out in the Cola” poster In 1975, won two Tony Awards for "The Wiz": as Best Director (Musical) and Best Costume Designer. Glasses will ship with original "7-Up The Uncola" box included. By Constance L. Hays. Log in to comment on this commercial. The Free Dictionary ... Baron Samedi in the James Bond movie Live and Let Die, and especially as the charming actor in the original 7-Up "Uncola" commercials. Today in Tedium: For the past few years, we’ve brought our readers a deep dive into the unique marketing histories of some of our favorite brands. Be sure to tune in next time as we dive into whether or not Dr. Pepper contains prune juice (nevermind; it doesn’t). 7-up, 7up, beverages, branding, brands, cool spot, lemon lime, lemons, limes, make 7 up yours, marketing, orlando jones, soda, uncola.

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